Designing a new concept store for Cellini to showcase a range of global luggage brands, we sought to create a look that is both functional and on trend. To evoke feelings of ‘wanderlust’, the ceiling detail depicts an airport runway, leading customers into the store. Large lifestyle, travel and destination images establish an emotional connection to the brand. Attention to detail is essential, and the engaging relief pattern on the display walls depicts topography, extending the travel theme. The overall result is an appealing visual experience that reminds customers that much of the joy of travelling is in the journey.