Home to a premium lifestyle brand, we sought to ensure the new Soviet store reflects the quality of its internationally recognised pedigree. A seamless glass store front maximises product visibility, while mannequins are positioned to draw interest. Using a combination of lighting, décor and colour, we created a high energy and edgy feel reminiscent of this trendsetting fashion brand. Heavy-duty spotlights are carefully positioned to highlight product and lifestyle images. These, together with the moody hues and textured fittings and wall décor, enhance the dramatic effect. Using part of the logo as wrap-around décor on the counter reinforces the concept that Soviet is an instantly recognisable brand. There is ample space to display products, and Soviet’s comprehensive offering is clearly visible from outside the store.