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Home to an array of high-end sports brands, the SportsSA concept store required an interior design that would create an understated, yet edgy backdrop to a chic shopping experience. We opted for a dark monochrome colour palette to accentuate the brightly coloured products and represent all brands equally. Angled display units create a sense of movement in the store, while the shopfront showcases resemble a mountainous landscape to evoke a sense of the outdoors. Meeting the need for stock to be safely stowed close at hand, the striking displays conceal multiple storage units.